Why research can’t be trusted to evaluate ideas as powerful as the one behind Apple’s iconic “1984” spot.
If you’ve never seen the original ad, you...
L.A. in a nutshell
Jeff:I feel like something horrible is about to happen.
Me:I did just see a girl wearing white booty shorts over black tights, so anything could happen.
12yo cousin: Elizabeth I love your necklace. What does it say?
Me: And after the party it’s the hotel lobby.
Me: Its from a rap song.
People my age: laughing.