You expect there to be days when you have six or seven a-ha-that’s-fantastic ideas for 3 different projects and then you listen to every single one get called moronic and shot down. You expect these days, and you think they won’t be bad, because you have very little emotional attachment to your work, but then they are bad. They’re awful. And they’re not awful because you like the things you made but because you’re left with the gut-wrenching fact that the best you think you can do after hours of hard work is not even a little bit good. The shame comes in when you realize you don’t even know why your ideas suck. That’s when you go home because you feel too stupid to stand up.